by Purba | Aug 18, 2023 | Academic |
Draping practicals are carried on in Level: 3, Term: 2 of the Department of Textile Fashion and Design (DoTFD) students’ academic life. In the practical classes they go through the theoretical ideas and then apply them practically on the dress making forms. Draping of basic bodice is the first lesson that the students experiment on their lab.
Shariful Islam Akash is now a Level: 4, Term: 1 student and he has done several experiments on fashion draping.
In this series, we are going to cover his experiments done in the Fashion Draping lab with necessary pictures for your reference and easy understanding.
Please go through the instructions and see the necessary pictures. We hope that you’ll be able to learn a lot as a beginner. Also feel free to give us any suggestion regarding this endeavour. We’ll obviously address them and incorporate accordingly.
Figure 1 Draping of Basic Bodice (front)
Working Procedure:
- A marking fabric of 24”×18” was taken for draping purpose. 1” allowance is taken in the warp side and a straight line is drawn there which is placed aligned with Center Front line of the model. A pin is placed at Center Front Neck and another one placed in Center Front Waist. Then several pins are placed in the Center Front line.
- Then the fabric is draped at High Shoulder Point and a pin was placed there. Then further draping is done and pinned at Shoulder tip. It is further draped around armhole making the fabric body fit with the model. A pin is placed under Armhole.
- Then the fabric is draped and pinned following side seam until it meets waist line.
- Pins are placed following waist line and a dart point is found alongside the Princess Line. To identify dart point line pins are placed from both sides.
- During pinning the points and lines several slashing is done maintaining the distance from the lines. After all pins are placed the lines are connected with marking pen. Thus the draping process is done.
- The Fabric is the taken out of the model body and placed in a board. The outlines are corrected. Armhole is increased 1” below and Neck is increased ¼” below from the given line. After giving proper allowance the pattern is ready.
- The draping was done very carefully and pins were placed with cautiousness.
Md. Shariful Islam Akash
Department of Textile Fashion and Design, Batch: 45
Bangladesh University of Textiles (BUTEX)
You can also read other articles of this author by going here!
Invisible Cloak Technology
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You can read another draping experiment on variation of cascade by clicking this link.
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by Purba | Aug 15, 2023 | Academic |
You can use Content Marketing for Fashion Brands to engage your audience at the highest level.
Introduction
What is content marketing in fashion?
Content marketing is emerging as a crucial technique for fashion firms to establish deep connections with their audience in the dynamic world of the fashion industry, where trends change at the speed of a click. Content, previously limited to glossy publications, has found a new home in the digital sphere, giving marketers a platform to engage, inform, and inspire. This paradigm shift necessitates a keen awareness of how to engage the ever-discerning fashion customers.
An effective content marketing strategy demands more than just presenting things; it also calls for storytelling skill that digs into a brand’s ethos, converses in the language of its target market, and goes beyond basic aesthetics. In this investigation of “Content Marketing for Fashion Brands: Engaging Your Audience,” we dig into the tactics that enable fashion brands to resonate authentically with their clients, fostering not only business transactions but also relationships that survive the test of time.
Understanding Your Target Audience
Developing successful content marketing for fashion brands begins with a detailed understanding of your target audience. Along with determining who they are, this involves investigating the characteristics, preferences, and behaviors of your ideal client. Perform thorough market research to find out more about their age, gender, area, and even psychographic details like their interests and way of life.
You may make your material more appealing to your audience’s requirements and desires by understanding their goals and pain spots. With the help of this information, you can better define your Incrementors Content Strategy Support and produce material that connects with and engages your audience on a deeper level, strengthening the bond between your business and its clients.
Crafting Compelling Visuals
You can craft compelling visuals by using various fashion elements smartly.
In the world of fashion, content marketing heavily relies on aesthetics. To present your items in the best possible light, high-quality photography and videography are imperative. Visual material ought to tell a narrative rather than just display products.
Your audience will be able to see themselves wearing or using your products if you present them in authentic situations and various surroundings. In order to stand out in a crowded fashion market, consistency in visual branding across all of your platforms ensures a cogent and recognizable identity.
Storytelling through Fashion
Storytelling is one of the most effective content marketing strategies. This refers to developing storylines to establish emotional connections with your audience when promoting a fashion business. Share your brand’s origin story and guiding principles with customers to let them know what inspires your work and how you got to where you are today. US and German Fashion brands tell great stories for their consumers. Actually every favourite brand has a story.
Give your audience a glimpse behind the scenes of the rigorous craftsmanship and design process that goes into each item to humanize your brand. By helping people identify with your brand’s concept and developing a sense of authenticity, storytelling helps build brand loyalty and a stronger emotional connection.
Utilizing Social Media Platforms
Effective SEO Social Media Marketing in North York is essential in the digital age for connecting with your target market when building a fashion business. Adapt your material for the best impact since each platform has different features and audience dynamics. Instagram is the perfect medium for showing your fashion items because of its visual emphasis, while TikTok and other apps provide you the chance to make attention-grabbing, short videos.
Making inspirational fashion boards on Pinterest is a viable option. Regular interaction with your followers with interactive material, like surveys, challenges, and Q&A sessions, not only increases brand awareness but also fosters a sense of community around your products.
Influencer Partnerships
By influencing partnerships and shaking hands with the right persons, you can take your fashion business to another level. So, your content making for fashion brands journey should influence long lasting partnerships.
Influencers can be crucial to growing the reach of your business in the world of fashion. Working with fashion influencers whose aesthetics and brand values align with yours might help you reach out to their enthusiastic fan bases and promote your products to them. Authenticity is crucial in this situation; work with influencers who actually like and can sell your things.
The use of influencers can give your business more credibility by giving your items a chance to be seen in authentic settings. As influencers receive access to your high-quality products and your business is exposed to their devoted audience, these relationships frequently result in benefits for both parties.
Educational and How-to Content
Fashion companies may engage their audience by providing useful instructional information, in addition to simply promoting their items. Offering styling advice, videos, and fashion tips establishes your brand’s expertise in the industry while also assisting clients in getting the most out of their purchases.
Share your knowledge of the most recent fashion trends, suggestions for how to mix and match different ensembles, and advice for keeping and caring for your products. By assisting your audience in resolving typical fashion-related issues, you develop a sense of trust and credibility that may result in steadfast consumer loyalty.
User-Generated Content Campaigns
By utilizing user-generated content initiatives, you can enable your audience to contribute to the story of your company. Encourage people to use specific hashtags when posting about their interactions with your items on social media. Run innovative engagement-inspiring activities, including styling challenges or photo contests.
You may foster diversity while also capturing the genuine passion of individuals who actually love your products by using real consumers as brand ambassadors. User-generated content acts as potent social proof and can draw in new clients by showing them how others are using and praising your products.
Personalization and Interactive Experiences
Personalized and interactive experiences are the key for Content Marketing for Fashion Brands and Engaging Your Audience.
Fashion firms may satisfy the demand for personalized experiences among modern consumers by using content marketing. Implement artificial intelligence (AI)-driven product recommendations that make suggestions for products based on client preferences and past purchases. Customers can see how things will look on them before making a purchase thanks to virtual try-on experiences that use augmented reality.
To give a sense of ownership and individuality, also provide customization possibilities, such as picking colors, patterns, or engravings. Customers are more engaged and the whole purchasing experience is improved by these interactive events.
Conclusion
A deliberate fusion of innovation, authenticity, and customer-centricity is essential in the dynamic world of content marketing for fashion firms if you want to keep your audience interested. You may create a sincere relationship with your target audience that goes beyond simple business transactions by deeply comprehending them, creating visually stunning content, and leveraging the art of storytelling. The reach and resonance of your brand are further increased by making use of the enormous potential of social media platforms, influencer alliances, educational content, and user-generated campaigns.
Your material gains a layer of uniqueness by embracing customization and interactive activities, which enhances the purchasing experience. Content marketing acts as a link between the core of your business and your audience’s desires in this day and age where fashion is both visual and emotional. By utilizing these tactics, you not only engage but also create a devoted community of fashion aficionados that genuinely identify with your brand’s identity and vision.
Nancy R. Somerville
Author BIO – Nancy R. Somerville is the manager and Head of Growth of Incrementors, a company that assists clients in expanding their online businesses by bringing in more customers, Incrementors is an Award-Winning Digital Marketing Agency lead, and sales. Online marketing solutions that are specifically adapted to the demands of the clients are the Incrementors’ area of expertise.
You can read another excellent write-up of this author where she enlightened us about the most effective digital marketing strategies for fashion e-commerce.
As you’re interested about brands, you can also read our exclusive article on all you need to know for fashion brand development!
Logo Gestalt: How Our Minds Complete the Design Puzzle
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by Purba | Aug 11, 2023 | Fashion and sustainability |
Introduction:
Global apparel market is a giant economic entity (figure 1) contributing 2% of the worldwide economy. As a consequence of its large size, conventional textile manufacturing is incurred to generate huge waste globally (figure 2) where textile recycling is becoming paramount. In the current era, promoting a circular economy through recycling is a burning demand worldwide, intending to minimize carbon footprints and environmentally detrimental waste generation. Textile recycling in order to initiate the transformation of the linear economy (manufacture, use, disposal) to a circular economy (manufacture, use, recycle, reuse) in terms of reducing waste and pollutants not only can contribute to the environment (figure 3) and sustainability, but new employments and a holistic economic benefit as well. The circular economy is expected to contribute to a net economic benefit of €1.8 trillion by 2030, according to the consultancy firm McKinsey, which should stimulate us to introduce new policies and actuate a circular supply chain for both environmental and economic benefits.
Figure 1: Global Apparel Market Size
Figure 2: Environmental Impact of Conventional Textile Production
Figure 3: Advantages of Adopting Circular Economy
Current Trends and Innovations of textile recycling:
The cutting-edge textile recycling process comprises second-hand use of apparel, industrial new product generation and new fashion innovation by the designers, from the post-consumption waste (discarded cloths) and post-industrial waste (by-product materials during manufacturing; figure 5). Three types of recycling happen in the current convention (figure 6).
Figure 4: Textile Recycling, Circular Economy and Waste Reduction
Figure 5: Current Recycling Process
Figure 6: Classification of Recycling, ref: Juanga-Labayen et al., 2022
Barriers and Challenges of Textile Recycling:
Though fast fashion is the key driver of the growth of the textile and fashion industries, it intensively minimizes the product life cycle of goods due to early disposals, provoking the need for recycling. Barriers to textile recycling include its economic viability, composition of textile products, non-availability of recyclable textile materials, technological limitations, lack of information and limited public participation; poor coordination, and weak policies and standards (Leal Filho et al., 2019).
Conclusion:
Sustainability through textile recycling and circular economy can mitigate the defamation of the textile sector to contribute to global pollution on a huge level. In contrast, adopting a recycling policy of textile waste into value-added goods via supply chain replenishment and initiating a circular economy can introduce new employment, extensive economic benefits as well as a more sustainable world. We hope to see our textile production with zero waste that is meeting our demands for the second fundamental human need worldwide.
6. References:
Leal Filho, W., Ellams, D., Han, S., Tyler, D., Boiten, V. J., Paço, A., Moora, H., & Balogun, A.-L. (2019). A review of the socio-economic advantages of textile recycling. Journal of Cleaner Production, 218, 10–20.
Juanga-Labayen, J. P., Labayen, I. V., & Yuan, Q. (2022). A Review on Textile Recycling Practices and Challenges. Textiles, 2(1), 174–188.
ECOSIGN. (2007). Textile recycling as a contribution to circular economy and production waste enhancement – Ecosign Project. Ecosign.
Shariful Islam
Dr M A Wazed Miah Textile Engineering College
You can send us your articles to fashionnovationfd@gmail.com.
by Purba | Aug 8, 2023 | Top Trends |
Are you tired of giving your mom gifts that end up gathering dust on the shelf? Gifting is actually an art. It’s time to break the cycle and give her something she’ll actually use and appreciate. In this article, we’ve curated a list of 7 unique and practical mom gifts that will make your mom’s day. Say goodbye to generic presents and hello to innovative kitchen gadgets, stylish organizational tools, and much more.
Keepsake Jewelry Box: A thoughtful gift to store her precious treasures
When it comes to gift-giving, the key is to choose something that truly resonates with the recipient. And what could be more personal than a keepsake jewelry box? This elegant and practical gift is perfect for helping your mom organize and protect her precious treasures.
Inside this beautifully crafted jewelry box, your mom will find a special place for her rings, necklaces, bracelets, and earrings. The design is not only eye-catching but also functional, with separate compartments and drawers to keep everything neatly arranged. No more tangled necklaces or missing earrings – this jewelry box ensures that each piece has its own dedicated spot.
But what truly sets the keepsake jewelry box apart is its ability to hold sentimental value. As your mom uses it day after day, she’ll be reminded of the love and thoughtfulness behind the gift. It becomes a cherished item in her collection, not just for its functionality but also for the memories it holds.
Consider personalizing the jewelry box to make it even more special. You can engrave a heartfelt message or her initials, adding an extra touch of sentimentality. With this personalized touch, the jewelry box becomes a one-of-a-kind item that reflects your mom’s unique style and personality.
Personalized Vase: A unique way to display her favorite flowers
Another heartfelt and personalized gift idea for your mom is a customized vase. While flowers themselves make a beautiful present, adding a personalized touch to the vessel that holds them takes the gesture to a whole new level.
With a personalized vase, your mom can proudly display her favorite blooms in a truly unique way. It becomes more than just a functional item; it becomes a cherished memento that she can treasure for years to come. Every time she glances at the vase, she’ll be reminded of the love and care you put into selecting such a meaningful gift.
Whether she prefers delicate roses or vibrant sunflowers, a personalized vase will add an extra layer of sentiment to her floral arrangements. It’s a constant reminder that she is loved and appreciated, not just on special occasions, but every day.
Birthstone Jewelry: A meaningful and personalized accessory
When it comes to finding a gift that truly captures the essence of your relationship with your mom, birthstone jewelry is a timeless option that never fails to impress. With its inherent beauty and personal significance, birthstone jewelry allows you to celebrate your mom’s individuality and create a lasting memento she can cherish for years to come.
Each birthstone represents a specific month and possesses its own unique meaning and symbolism. Whether it’s the fiery red of a ruby for July or the vibrant blue of a sapphire for September, the birthstone associated with your mom’s birth month adds a touch of personalization to the jewelry piece. It becomes more than just a fashionable accessory; it becomes a representation of her identity and a reminder of your love and appreciation.
Not only does birthstone jewelry make a meaningful gift, but it also offers a wide range of options to suit your mom’s style and preferences. From delicate necklaces to elegant birthstone bracelets and stunning rings, there is birthstone jewelry available in various designs and settings to match her taste. Whether she prefers a subtle and understated piece or a bold and eye-catching statement, you can find the perfect birthstone jewelry that aligns with her style and personality.
With its meaningful symbolism and personalized touch, birthstone jewelry serves as a constant reminder of the bond you share with your mom. It not only showcases your thoughtfulness in selecting a gift that reflects her individuality, but it also expresses your deep love and gratitude. This meaningful and personalized accessory will undoubtedly bring a smile to your mom’s face whenever she wears it, serving as a constant reminder of your love.
Recipe Plate: A practical and sentimental addition to her kitchen
The plate printed with a handwritten recipe is a practical and sentimental addition to your mom’s kitchen. A recipe plate preserves cherished family recipes and adds a touch of sentimentality to her everyday life. With its personalized touch, the recipe plate is a perfect addition to her kitchen.
Imagine the joy your mom will feel as she prepares her favorite family recipes on a plate that holds so many memories. Every time she uses it, she will be reminded of the love and warmth that permeates through the generations of her family. It’s not just a plate, but a heartfelt connection to her loved ones.
The handwritten recipe plate also serves a practical purpose in the kitchen. With its durable material and easy-to-clean surface, it can withstand the demands of everyday cooking. Whether your mom is whipping up a comforting meal for the family or experimenting with new recipes, the recipe plate will be there to support her culinary adventures.
Garden Tile: A beautiful and functional piece for her outdoor space
The birth flower garden tile is more than just a decorative piece for your mom’s outdoor space; it’s a beautiful and functional addition that she will truly appreciate. Just like the recipe plate, this gift shows your thoughtfulness and consideration for her interests and passions. Each birth flower represents a person in her family.
The garden tile will add a touch of elegance and style to her outdoor sanctuary, creating a peaceful and inviting atmosphere. Whether she has a small balcony garden or a sprawling backyard, this versatile piece will fit seamlessly into any space.
Not only is the garden tile visually appealing, but it also serves a practical purpose. Its sturdy construction and weather-resistant materials ensure that it will withstand the elements and remain a long-lasting part of your mom’s outdoor oasis. She can use it as a focal point in her flowerbed, or even as a decorative accent on her patio. The possibilities are endless.
As your mom spends time tending to her plants and enjoying the beauty of nature, the garden tile will serve as a constant reminder of your love and appreciation. It’s a personalized gift that combines both aesthetics and functionality, just like your mom herself.
Innovative Kitchen Gadgets: Time-saving tools she’ll appreciate
In the heart of the home, the kitchen, your mom works her magic to create delicious meals for the family. But why not give her a little extra help with some innovative kitchen gadgets? These time-saving tools are not only practical but also designed to make her cooking experience more effortless and enjoyable.
One fantastic option is a programmable pressure cooker. With its ability to cook meals in a fraction of the time, it will become your mom’s secret weapon in the kitchen. Whether she wants to whip up a tender roast or prepare a comforting stew, this gadget will take the guesswork out of cooking times and deliver consistently delicious results.
Another game-changer is a multipurpose blender that can handle a wide range of tasks. From effortlessly blending smoothies and soups to crushing ice for refreshing summer drinks, this versatile gadget will become her go-to appliance. With its powerful motor and easy-to-use controls, your mom can create culinary masterpieces with just the touch of a button.
For the mom who loves trying out new recipes, a digital kitchen scale is a must-have. This compact gadget ensures precise measurements, taking the guesswork out of ingredient quantities. Whether she’s a seasoned baker or an adventurous cook, this tool will help your mom achieve perfection in every dish she prepares.
Stylish Organizational Tools: Help mom stay organized in style
Now that your mom’s kitchen is equipped with these innovative gadgets, it’s time to turn our attention to stylish organizational tools that will help her stay organized in style.
Keeping everything in its place can be a challenge, especially for a busy mom. But with the right organizational tools, she can easily stay on top of her to-do lists and maintain a clutter-free space. And why settle for ordinary when she can have stylish solutions that not only enhance her home’s aesthetic but also make her life easier?
To keep all her notes, lists, and ideas in one place, a stylish planner is a wonderful gift idea. Whether she prefers a classic leather-bound notebook or a trendy floral design, there are plenty of options to suit her personal style. Not only will a planner help her stay organized, but it will also serve as a creative outlet for her thoughts and inspirations.
For the mom who loves to entertain, unique and attractive storage containers can be a game-changer. From elegant glass jars to vibrant ceramic canisters, these containers not only keep pantry staples organized but also add a touch of sophistication to her kitchen décor. With everything neatly stored and easily accessible, she’ll feel inspired to whip up culinary masterpieces whenever her guests come over.
In addition to these stylish organizational tools, there are also innovative solutions for decluttering and maximizing storage space. From trendy storage baskets to elegant jewelry organizers, these practical yet stylish items will help your mom keep her belongings tidy and easily accessible. With a place for everything, she won’t waste time searching for her favorite accessories or struggling to find storage for her children’s toys.
With these stylish organizational tools, your mom can have the best of both worlds – a well-organized home and a touch of sophistication. These functional and visually appealing gifts will not only make her life easier but also enhance the overall aesthetic of her living space. So give your mom a gift she’ll truly appreciate, and watch as she effortlessly stays organized in style.
Conclusion
Finding the perfect gift for mom can be a challenge, but with these 7 unique and practical ideas, you can finally put an end to generic presents that collect dust. From keepsake jewelry boxes to innovative kitchen gadgets and stylish organizational tools, each gift combines functionality with style, making mom’s day special and showing her just how much you appreciate her.
Likewise, if you want to buy high quality rep shoes and want a guide about it, you can read this article!
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You can send us your articles to fashionnovationfd@gmail.com
by Purba | Aug 8, 2023 | Academic |
A Journey through the History of textile Patterns and Motifs
Textile Eects on EXclusivity Fashion and Trends in the Industry for Lasting Evolution
Textiles play an important role in the world of fashion, influencing the style and design of clothing in many ways. From tactile feel to visual appeal, fabrics have a significant impact on the overall aesthetic and fashion experience. Our dean often says one thing: ‘God made man, and we textilians are making gentlemen’.
Figure 1: AOP pattern designed by Kazi Farhan Hossain Purba.
Textiles:
Textiles are the mainstay of fashion. They include a wide range of materials, including natural fibers such as cotton, silk, and wool, as well as synthetic fibers such as polyester and nylon. Each textile brings unique properties and characteristics, such as texture, drape, and breathability, that contribute to the overall look and function of the garment.
Effect:
Clothing constantly has a transformative impact on fashion. By creating visual efects through various patterns, prints, and embellishments, the design is enhanced and easily captures the eye. In addition, textiles affect the fit and movement of clothing on the body, emphasizing comfort and wearability. Different textiles also have different durability and care requirements, ensuring the longevity and maintenance of the products.
Exclusivity:
The choice of textile can determine the exclusivity of fashion. Luxury fashion often includes high-quality and rare fabrics, enhancing the quality and choices of clothing. Exclusivity can also be achieved through the use of custom or limited-edition textiles, designed specifically for a particular collection or designer.
Unique textile selection adds an element of prestige and uniqueness to fashion.
Trend:
Textiles play an important role in shaping fashion trends. The introduction of innovative fabrics inspires new design directions and creates fresh aesthetics. For example, the advent of sustainable and ecofriendly textiles has led to a growing trend of eco-conscious fashion. Textiles with special properties, such as moisture-wicking or UV protection, have also influenced activewear and outerwear trends.
Industry:
The textile industry is a significant part of the fashion industry as a whole. The manufacturing of textiles involves various stages, including fabric sourcing and manufacturing. Fashion designers and brands collaborate closely with textile manufacturers to select the most suitable and attractive fabrics for their designs. The textile industry employs a large number of workers and contributes greatly to the livelihood of mankind. Textile industry practices, such as dyeing processes and waste management, also have environmental and ethical implications that continue to influence the fashion industry’s sustainability e orts.
Lasting:
Fashion pieces made from textiles a ect longevity. High-quality fabrics with excellent craftsmanship tend to be more durable, ensuring that garments can withstand wear and tear over time. Conversely, poor quality fabrics cause garments to lose their shape, color, or overall appeal quickly. Considering the long-term potential of textiles is constantly researched and essential to promote sustainable fashion practices and reduce waste.
Figure 2: AOP pattern designed by Kazi Farhan Hossain Purba.
Evolution:
Along with fashion, textiles continue to evolve. Technological advancements and innovative methods are leading to the development of new fabrics with improved properties and functionality. For example, the integration of smart textiles, such as fabrics with embedded sensors or conductive threads, holds the potential for interactive and functional fashion. The evolution of textiles contributes to the ongoing transformation and experimentation within the fashion industry.
The impact of textiles on fashion is profound and multifaceted, as highlighted in this essay. From influencing trends and industry practices to shaping the enduring evolution of fashion, fabrics play an important role in defining clothing style and design. By understanding the relationship between textiles and fashion, designers, brands, and consumers can make informed choices that promote creativity, sustainability, and individuality in the world of fashion.
Name: Mohammad Imran Kabir
Institute: Port City International University
You can submit your well-written articles to fashionnovationfd@gmail.com
To read similar contents on different histories, you can visit the following links:
A Traditional Embroidery Art of Bengal-Nakshi Kantha
History of Silk
History of the Polo Shirt: A Legendary Fashion Item
Muslin: History of Pride and Sorrow
Blouses, Tops and Shirts: Fashion History
