Paola De Giovanni is one of our most creative friends in Fashionnovation. It’s an honour to introduce you with this beautiful mind and her beautiful works. She’s from the UK and currently she is obsessed with tremendous artworks. Paola’s mixed media artwork and photographic work focus on the strengths of simple things often overlooked in today’s fast-paced society. She uses her camera to document and preserve dramatic light, timeless beauty and fleeting moments of perfection, both in an urban environment and in nature. Paola specialises in architectural details, flower photography with a twist and environmental portraiture.

Paola’s photographs and marbling artworks are available as limited editions of matt prints, in various formats and they all have a Certificate of Authenticity, each artwork is printed on matt Hahnemuhle paper, and archival inks to guarantee colour fastness.

Paola taught herself marbling during lockdown and she describes this ancient art technique as: “Painting on water, a mesmerising art technique that has endless potential to create unique and stunning surface patterns design for many product categories. Once the art print is dry, I scan it and on Photoshop I put in repeat patterns to create a seamless and symmetrical design. I often overlap my flower photography or abstract paintings with the marbling print to obtain an even more unique artwork. My marbling designs lend themselves very well to be printed on organic cotton, velvet and are special home accessories to treasure and to give all year round.”

Paola’s marbling art is distinctive because of its unique patterns, timeless design statements that add a stylish pop of colour to any lounge, bedroom, study, conservatory and garden benches, (cotton cushions only).

Available in the following fabrics:

Organic cotton Half Panama, weight 309 gsm

Soft Velvet (polyester), weight 265 gsm

Paola’s cushions can be printed by using either reactive printing, where the ink is infused into fabric and bursts with colour, or pigment printing, a mellow tone where the print sits on top of the fabric like glue. In either cases the overall design and colours are impactful and long lasting and she collaborates with a digital printer in the UK who uses the latest printing techniques to be as eco-friendly as possible and reduce carbon footprint to an absolute minimum.

Paola also works on commissions and bespoke orders. She’s always very happy to answer questions from people interested in learning more about her products, collections and creative process.

Her contact details:

Email: paola_degio@yahoo.co.uk

https://www.instagram.com/meanmagenta_photography

https://www.facebook.com/meanmagenta.photography

https://www.linkedin.com/in/paola-de-giovanni